الرئيسية └ Hotels Management
Hotels Management

Hotels Management

المشاركة في الدورة
المسؤول Hani
آخر تحديث 04 أغسطس, 2024
وقت الإكمال 5 ساعات 35 دقيقة
الأعضاء 8
  • Building High Performance Teams in Hospitality
    22الدروس · 1 س 7 د
    • Intro: Building High Performance Teams in Hospitality
    • Lesson 1.1 What is a Team
    • Lesson 1.2 Types and Benefits of Team Work
    • Lesson 1.3 Characteristics of High Performance Teams
    • Lesson 1.4 Contributing to High Performance Teams
    • Lesson 1.5 Virtual Teams
    • Lesson 2.1 The Stages of Team Development- Forming
    • Lesson 2.2 Storming
    • Lesson 2.3 The Norming Stage
    • Lesson 2.4 The Performing Stage
    • Lesson 2.5 Adjourning/Mourning
    • Lesson 3.1 Introduction to Team Roles
    • Lesson 3.2 Belbin's Action Roles
    • Lesson 3.3 Belbin's Thinking Roles
    • Lesson 3.4 Belbin's People Roles
    • Lesson 3.5 Identify Personal Team Role Preferences
    • Lesson 4.1 Barriers to Team Cohesion and Performance
    • Lesson 4.2 The Role of the Leader in Cultivating Team Cohesion
    • Lesson 5.1 Understanding Conflict
    • Lesson 5.2 The IBR Approach
    • Lesson 5.3 Putting the IBR Approach into Practice
    • Lesson 5.4 Conflict Resolution Styles
  • Revenue Management
    15الدروس · 54 د
    • Introduction to Hospitality Revenue Management
      معاينة 10 xp
    • Lesson 1.1 The Birth of Yield Management
      معاينة 10 xp
    • Lesson 1.2 Yield Management in the Hospitality Industry
      10 xp
    • Lesson 1.3 The role of a Revenue Manager
      10 xp
    • Lesson 2.1 What is Hotel Revenue Management?
      10 xp
    • Lesson 2.2 Foundational Principles of Revenue Management
      10 xp
    • Lesson 2.3 Starting the Revenue Management Process
      10 xp
    • Lesson 3.1 Occupancy, Average Daily Rate and Revenue Per Available Room
      10 xp
    • Lesson 3.2 Total Hotel Revenue and GOP Per Available Room
      10 xp
    • Lesson 4.1 Defining a Competition Set
      10 xp
    • Lesson 4.2 Calculating MPI, ARI, RGI
      10 xp
    • Lesson 4.3 Sources of Market Performance Data
      10 xp
    • Lesson 5.1 Role of Technology in Hotel Data Collection and Analysis
    • Lesson 5.2 Market Intelligence Related Technology
    • Lesson 5.3 Optimisation and Loading Technologies
  • Hotel Front Office
    14الدروس · 50 د
    • Introduction to the Hotel Front Office
    • Lesson 1.1 Hotel Front Office Structure
    • Lesson 1.2 Main Responsibilities of the Hotel Front Office
    • Lesson 1.3 Hotel Front Office Technology
    • Lesson 2.1 Image Standards for the Hotel Front Office
    • Lesson 2.2 Interpersonal Skills for the Hotel Front Office
    • Lesson 3.1 Basic Hotel Front Office Acronyms
    • Lesson 3.2 Multitasking and Managing Priorities
    • Lesson 3.3 Interdepartmental Communication
    • Lesson 3.4 Listening Skills
    • Lesson 3.5 Telephone Etiquette
    • Lesson 4.1 Up-selling and Cross-selling
    • Lesson 4.2 Revenue Maximisation through Upgrades and Room allocations
    • Lesson 4.3 Managing Reservations for Customer Retention
  • Hospitality Marketing
    14الدروس · 1 س 8 د
    • Intro Video_ Introduction to Hospitality Marketing
    • Lesson 1.1 Introduction to Hospitality Marketing
    • Lesson 1.2 The Marketing Planning Process
    • Lesson 2.1 Interview: Customer Needs and Wants
    • Lesson 2.2 The Customer's Decision Making Process
    • Lesson 3.1 STP (Segmentation, Targeting and Positioning)
    • Lesson 3.2 Innovation in Responding to Customer Needs
    • Lesson 4.1 Distribution Channels and Promotions
    • Lesson 4.2 Interview: Hospitality Marketing Trends
    • Lesson 5.1 Digital Marketing
    • Lesson 5.2 A Hotel's Website
    • Lesson 5.3 Content Marketing
    • Lesson 5.4 Social Media Marketing
    • Lesson 5.5 Interview: Online Advertising and Analytics
  • Hotel Room Inventory Management
    12الدروس · 30 د
    • Introduction to Hotel Room Inventory Management & Availability Controls - Overview
    • Lesson 1.1 - Determining Physical Availability
    • Lesson 1.2 - Other Deductible Room Categories
    • Lesson 1.3 - Your Ideal Room Inventory Mix
    • Lesson 2.1 - What is Overbooking?
    • Lesson 2.2 - The Impact of a No-Overbooking Strategy
    • Lesson 2.3 - The Impact of an Overbooking Strategy
    • Lesson 2.4 - When to Employ Overbooking
    • Lesson 3.1 - Setting Overbooking Limits
    • Lesson 3.2 - Overbooking Split Across Room Types
    • Lesson 4.1 - What are Availability Controls?
    • Lesson 4.2 - Key Availability Controls
  • Pricing Strategies and Distribution Channels
    15الدروس · 1 س 6 د
    • Intro Video - Pricing Strategies and Distribution Channels in Hospitality
    • Lesson 1.1 Pricing Decisions in Hospitality
    • Lesson 1.2 Value-based and Market-based Pricing
    • Lesson 1.3 Rate Integrity and Rate Parity
    • Lesson 1.4 Static and Dynamic Rates
    • Lesson 2.1 Room Type Definitions
    • Lesson 2.2 Rate Structures
    • Lesson 2.3 Above-BAR Rates and Packages
    • Lesson 3.1 Forecast Based Pricing
    • Lesson 3.2 Occupancy and LOS Based Pricing
    • Lesson 4.1 Loyalty Based Pricing
    • Lesson 4.2 Attribute Based Pricing
    • Lesson 5.1 Direct Distribution Channels
    • Lesson 5.2 Indirect Distribution Channels
    • Lesson 5.3 Distribution Costs