Revenue Management for Boutique Hotels

This course provides a comprehensive overview of revenue management and marketing strategies tailored for boutique and independent hotels. Students will learn how to enhance revenue through effective online strategies, including OTAs, Direct Booking, and Metasearch. Key topics include Yield Management, Google Hotel Ads, hotel promotions, pricing strategies, and channel management. The course emphasizes practical tools and techniques to improve bookings, occupancy rates, and guest satisfaction, ultimately leading to increased profits. Designed specifically for smaller hotels, this program addresses their unique challenges and offers actionable solutions to thrive in a competitive market.